The ASOS Urban Tour Fashion Campaign

I recently came across the ASOS ‘Urban Tour’ website, which I love! Although it may take a while to load, the wait is definitely worth it! This is an Interactive motion website which features motion with clickable tabs; when clicked on, the video zooms in to the selected character to display their style/outfit, then when clicking ‘Back to video’, the clip rewinds to where you left off and carries on with the motion piece. I think it’s a very well done fashion website and may consider using tagging when creating my motion piece for Gorgeous Couture.

Check it out: http://www.asos.com/urban-tour/

Below are some of the videos from the website, although they do not include the interactivity in these videos, I still think it’s a clever way of advertising clothing:





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