YCN Brief – Fedrigoni Marketing Campaign

Today we handed in our Fedrigoni project, after many ups and downs! We decided to create an Interactive Launch Event showcasing the best of the ‘Sirio Colour’  paper range. This would include an installation of moving paper cogs with all faces of cogs designed by the audience. The invites would include a cog template for the audience to create their design and this would be used as a ticket to get into the event, where it is then added to the interactive wall of paper cogs. Our marketing campaign covered a few mediums in which we thought were relevant to the audience. These are shown below:

Launch Event Promotional Poster:
Hannah Furnell

General Advertisement Poster:
Hannah Furnell

Webpage; in which the audience apply for their event ticket:
Hannah Furnell

Hannah Furnell

Event Invites; Sent out in all 21 colours of the Sirio Colour range (1 per party):
Hannah Furnell

Hannah Furnell

Hannah Furnell

Showroom; wall of cogs:
Hannah Furnell

Goodie Bag; given out at event and includes Colour Swatch and 20% Voucher:
Hannah Furnell

Hannah Furnell

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